Hello Consumer
Hello Consumer

Free event sales tools

Plan smarter.
Sell more.

Free calculators, planners and guides built to help consumer brands forecast event profit, set realistic sales targets, control logistics costs and measure the KPIs that actually matter.

Explore the free tools Ask us to review your event
  • No sign-up required
  • Built for UK events
  • Practical, commercial outputs
Sales professional using event sales planning tools at an exhibition

Take the guesswork out of events

Free tools for more profitable events.

Event success should not be judged by a busy stand or a good atmosphere. These tools help you understand the numbers behind the event, build clear targets for your team and identify exactly where performance can improve.

Before the eventTest commercial viability, budget accurately and decide whether the opportunity is worth pursuing.
During the eventTrack hourly conversations, conversion, sales, units and revenue against realistic targets.
After the eventReview ROI, understand where sales were won or lost and improve your next activation.
Consumer event salesperson speaking with a customer at an exhibition stand
01Live tool

Event Success Calculator

See whether an event is commercially viable before you commit. Enter your expected sales, product margins, staffing and event costs to calculate true break-even, forecast profit and build practical sales targets.

How it helps

  • Forecast revenue and net profit
  • Calculate break-even orders and units
  • Compare conservative and best-case outcomes
  • Plan stock, staff and daily targets
How to use it: Add your event dates, average order value, cost price, expected orders and every fixed cost. Review the forecast, test different scenarios and download the PDF report.
Calculate event success Discuss your forecast
Event sales team celebrating strong sales performance
02Free calculator

Hourly Sales Goal Calculator

Turn a total revenue or profit goal into realistic targets for every hour of the event. The calculator accounts for the event dates, busier trading periods and the size of your sales team.

How it helps

  • Set revenue and unit targets by hour
  • Plan conversations and closing opportunities
  • Split goals across each salesperson
  • Spot performance gaps while there is time to act
How to use it: Choose the event start and end dates, opening hours, desired profit, average order value, conversion rates and staff numbers. Use the hourly table and graph for team briefings and live performance checks.
Build hourly targets Learn which KPIs to track
Retail activation team demonstrating a product to a customer
03Free calculator

Event Logistics Cost Calculator

Calculate the true cost and time involved in transporting stock and equipment, building the stand and packing everything down. It helps you compare doing it yourself with outsourcing the logistics.

How it helps

  • Estimate mileage using event postcodes
  • Add van, fuel and cost-per-mile figures
  • Cost staff time for setup and pack-down
  • Include accommodation and hidden labour costs
How to use it: Enter the collection and event postcodes, mileage rate, number of staff, hourly pay, loading time, setup time, pack-down time, van hire and hotel costs. Compare the total cost and time against a managed logistics quote.
Calculate logistics costs Explore logistics & build
Trade show sales team speaking with a business prospect
04Free download

Event Sales KPI Guide

A practical guide to the numbers every event sales team should understand. Use it to create a consistent measurement framework across every show, activation and member of staff.

How it helps

  • Track approaches, conversations and sales
  • Measure conversion rate and average order value
  • Compare revenue per hour and per salesperson
  • Coach the right part of the sales funnel
How to use it: Agree the KPIs before the event, capture them at regular intervals and review them at the end of each day. Focus coaching on the stage with the biggest drop-off rather than only looking at total revenue.
Download the KPI guide Explore sales services

Choose the right tool

What are you trying to work out?

Start with the decision you need to make. Each tool solves a different stage of event planning, sales delivery or performance review.

Is the event worth doing?

Forecast costs, break-even, profit, ROI and the stock required.

See the tool →

What should we sell each hour?

Convert your goal into hourly revenue, conversations and purchases.

See the tool →

What will logistics really cost?

Add mileage, van hire, labour, setup, pack-down and hotels.

See the tool →

Where are we losing sales?

Track the full sales funnel and identify the weakest conversion stage.

See the tool →
Event salesperson engaging a visitor at a consumer showSales professional reviewing data on a laptop

Built for real event decisions

Numbers that lead to action.

A calculator is only useful when the result changes what you do next. Every Hello Consumer tool is designed to give you a clear commercial output and a practical next step.

Commercial clarity

Understand the relationship between costs, margin, staffing, conversion and the sales volume required.

Better team briefings

Give every salesperson clear goals instead of sending the team onto the stand with one large end-of-day target.

Continuous improvement

Compare events consistently, find the stage where performance drops and make specific improvements next time.

A simple event planning workflow

Plan. Target. Measure. Improve.

Use the tools together to create one connected commercial plan from the first event enquiry to the final performance review.

1

Forecast

Use the Event Success Calculator to decide whether the costs, audience and sales opportunity make commercial sense.

2

Cost properly

Add the real logistics, labour, travel and accommodation costs rather than underestimating the investment.

3

Set targets

Turn the forecast into hourly goals for revenue, units, conversations, closing opportunities and sales per person.

4

Review performance

Use the KPI framework to understand the result, coach the team and build a stronger model for the next event.

Frequently asked questions

Free event sales tools FAQs.

Need help applying the figures to your own event? Send us the forecast and we will give you an honest commercial view.

Ask Hello Consumer
Are the Hello Consumer event sales tools free?+

Yes. The calculators and guides on this page are free to use. They are designed to help brands make better decisions before, during and after consumer events, retail activations and exhibitions.

Which calculator should I use before booking an event?+

Start with the Event Success Calculator. It brings sales, product margin, VAT treatment, staffing, stock and fixed costs together to calculate break-even, profit and ROI. Once the event looks viable, use the Hourly Sales Goal Calculator to build the delivery plan.

Do I need exact figures to use the calculators?+

No. Use the best information available and choose conservative assumptions when you do not have previous event data. The value comes from testing scenarios and seeing which inputs have the biggest impact on the result.

Can I use the tools on a mobile phone?+

Yes. The calculators and this resource page are designed to work on desktop, tablet and mobile, so the team can refer to targets and KPIs while at the event.

What event sales KPIs should we track?+

At minimum, track approaches, meaningful conversations, buying opportunities, transactions, units sold, revenue, conversion rate and average order value. For stronger analysis, also track performance by hour and by salesperson.

Can Hello Consumer review my numbers?+

Yes. Send us the event details and your forecast. We can review the commercial opportunity, staffing requirements, targets, logistics and sales plan. We will also tell you honestly when we do not believe an event is the right fit.

From forecast to real sales

Got the numbers?
Now let's deliver them.

Hello Consumer builds and manages professional event sales teams across the UK. We plan, train, sell, report and take responsibility for the result.

Discuss Your Event Email your forecast
Hello Consumer event sales team celebrating
Discuss Your Event