Consumer event sales teams
Professional face-to-face salespeople trained to engage, qualify, overcome objections, upsell and close.
Explore event sales
Most agencies send staff. We run the sales operation.
Don't wait until your event is over to find out how it performed.
Experienced event sales teams backed by live data, active performance management and real-time commercial decision-making.
Hello Consumer provides face-to-face sales teams for consumer events, exhibitions, retail activations and trade shows — with the logistics, reporting and commercial strategy around them.
£10,551.50 in event revenue across three days at CarFest.
See how live performance data, active sales management and real-time decisions shaped the operation.
- £10,551.50
- Event revenue
- 392
- Units sold
- 3
- Trading days
The difference
Most agencies provide staff. We provide a sales operation.
People + process + technology + live data. Friendly faces matter, but they have to be supported by commercial preparation, active management and information you can act on while the doors are open.
A typical staffing booking
- Staff supplied
- Shift covered
- Day rate charged
- Report afterwards
Hello Consumer
- Experienced salespeople
- Product and sales training
- Clear KPIs and daily targets
- Live client dashboard
- Live sales and product mix
- Stock monitoring and reconciliation
- Customer feedback and objections
- Active performance management
- Real-time decisions during the event
- Post-event analysis that feeds the next one
Experience built on the event floor.Combined team experience across previous and current client work.
250+Events delivered
£2.8M+Sales generated
40,000+Customer conversations
Figures represent the wider team's combined experience and are not presented as Hello Consumer Ltd-only results.
Why events underperform
Brands invest thousands—then leave sales to chance.
Stand fees, stock, hotels, travel, samples and staffing create a serious commercial commitment. Yet many activations begin without a proper break-even target, a trained closing process or a clear plan for measuring performance.
No commercial forecastThe event is booked before required sales, margin and staffing capacity are understood.
Staffing without sales trainingFriendly people create activity, but activity alone doesn't recover the event investment.
No useful reportingWithout conversations, conversion, AOV and hourly sales data, the next event repeats the same mistakes.
What we do
One partner. Every part of the event.
Use us for one focused service or ask us to manage the complete journey from commercial assessment to post-event reporting.
Retail activations
Sales-led product demonstrations and customer acquisition in retail, gym and high-footfall locations.
Explore activationsTrade show sales teams
On-stand prospect engagement, qualification, lead capture, meeting support and commercial follow-up.
Explore trade showsEvent logistics & stand setup
Collection, transport, setup, breakdown, stock handling and return—from £499 per event.
Get a logistics quotePlanning, targets & reporting
Event selection, break-even modelling, daily targets, stock plans, performance dashboards and ROI reviews.
See how we workSales training & coaching
Practical training for engagement, qualification, objection handling, closing and increasing AOV.
View all servicesOur process
From first conversation to final ROI review.
Commercial clarity comes first. We only recommend opportunities where the brand, product, audience and economics make sense.
Discovery
Understand the brand, product, audience, pricing and definition of success.
Commercial modelling
Forecast costs, gross margin, break-even, sales capacity and potential ROI.
Team selection
Recruit the right people and train them on the product, customer and sales process.
Event planning
Set targets and organise stock, travel, logistics, POS and daily reporting.
Sales delivery
Engage, qualify, demonstrate, handle objections, close and increase AOV.
ROI review
Report on revenue, conversion, AOV and the improvements for the next event.
Ben and Roger
Built on the other side of the stand.
Ben and Roger have spent years selling face-to-face, running teams, managing event performance and dealing with the realities of exhibitions and consumer events. Between them that is thousands of show days — not a theory about how selling ought to work.
Hello Consumer exists because they knew there was a better way than sending temporary staff to a stand and hoping for the best. We built the company we would have wanted to hire when we were running stands ourselves.
Read the full story
Quick break-even check
What must your event generate before it makes a profit?
Use this fast estimate to turn your total event cost into a required revenue, order and hourly sales target.
Open the full Event Success CalculatorThe full calculator includes VAT, card fees, staffing, stock, samples, scenarios and downloadable reporting.
Break-even revenue£8,333
Orders required186
Orders per hour7.8
Quick estimate only. It does not account for VAT, payment fees, discounts, returns or changing demand by hour.
Illustrative event dashboard
Example onlyWhat useful reporting looks like
Revenue£12,480
Average order value£48
Conversion rate31%
Orders260
Engagements
1,200
Conversations
840
Purchases
260
Leads
140
All figures above are illustrative and are not presented as a client case study.
Free event sales tools
Plan the numbers before you commit.
Useful tools that help brands make better decisions, set realistic targets and understand where event performance is being lost.
Event Success Calculator
Forecast event costs, VAT, break-even revenue, profit, ROI, staffing, stock and best-case scenarios.
Calculate your eventHourly Goal Calculator
Turn a revenue target into practical conversations, opportunities, purchases and sales per staff member.
Build hourly goalsDIY Logistics Calculator
Compare van hire, mileage, wages, accommodation and hidden DIY costs with a managed logistics quote.
Compare logistics costsHave an event in mind?
Tell us the event, the product and what you need it to deliver. We will tell you honestly whether we can make it work.
Event sales insights
Practical advice—not generic marketing theory.
Explore commercial guides built around the questions exhibitors ask before, during and after consumer events.
How Much Does It Cost to Exhibit at a UK Consumer Event?
Include stand fees, staffing, logistics, stock, card charges and hidden time costs—then calculate the required break-even sales.
Read the guide25 Proven Ways to Increase Event Sales
Improve stand engagement, conversion, average order value, team coaching and customer follow-up.
Read the guideSales Targets That Actually Work
Build realistic hourly targets using conversations, buying opportunities, conversion rates and order value.
Read the guideFrequently asked questions
Clear answers before we start.
We believe in commercial transparency. These are the questions brands most often ask before discussing an event programme.
VIEW ALL FAQSWhat does Hello Consumer do?
We provide consumer event sales teams, retail activations, trade show sales support, event planning, logistics, setup, stock management, sales coaching and performance reporting across the UK.
How are you different from a promotional staffing agency?
We recruit and train salespeople to start conversations, qualify customers, explain products, handle objections, close and increase average order value. We measure commercial outcomes rather than staffing hours alone.
Do you work on a performance basis?
Performance-led commercial arrangements are available where the product, audience and event economics are suitable. Other projects use an agreed project or day rate, or a tailored commercial model.
Can you manage logistics and stand setup as well?
Yes. We can collect your stand and stock, transport it, complete setup and breakdown, manage loading and return everything after the event. Packages start from £499.
How do we know whether an event is likely to be profitable?
We model the complete cost, gross margin, break-even revenue, orders, staffing capacity and potential ROI. You can also use our free Event Success Calculator before contacting us.
Ready when you are
Let's talk about your next event.
Tell us the event, the product and what you need it to deliver. Fifteen minutes is usually enough for us to say honestly whether we can make it work.