Customer experience comes first
We listen, understand and recommend. Strong relationships create trust, and trust creates sustainable sales.
- Home
- About us
About Hello Consumer
Built on the other side of the stand. We've stood where you're standing.
Hello Consumer was started by Ben and Roger after years of selling face to face at consumer events — the early set-ups, the quiet hours, the weather, the last push before the gates close. We built the company we wished we could have hired: one that plans the numbers, trains the team, sells hard and shows you what is happening while it is happening.
Sales-led teams Performance-based options UK-wide delivery Planning to pack-down
Professional salespeopleSelected and developed to engage, qualify and close.
Commercially focusedTargets, break-even, conversion and ROI shape the plan.
End-to-end supportEvent planning, stock, logistics, setup and breakdown.
Clear reportingPractical data, lessons and recommendations after trading.
Why we started
Too much was being invested for sales to be left to chance.
We started Hello Consumer after years of working face-to-face at consumer events, retail activations and exhibitions. We repeatedly saw brands invest in stand space, stock, travel, marketing and accommodation, then rely on people who had received minimal training and no clear commercial target.
At the same time, valuable selling hours were being lost to van hire, loading, setup, stock checks and pack-down. Events were being treated as isolated staffing jobs rather than complete commercial operations.
Hello Consumer brings those pieces together. We review whether the opportunity makes sense, build the sales plan, prepare the people, manage delivery and measure what happened.
The principle behind the business
The people representing your brand should understand the customer, the product and the numbers — and take ownership of the outcome from the first plan to the final report.
Commercial honesty matters
We will not pretend every event is right. Product fit, audience, costs and realistic sales capacity all matter.
We act like a partner
Your targets become our targets. Your customers are treated with care. Your brand is represented with pride.
The complete model
One team around the whole event.
Our role goes far beyond supplying people. We connect commercial planning, training, event delivery, logistics and reporting so every part supports the same result.
Stage 01
Assess the opportunity
We review the event, audience, product fit, expected costs, margins, break-even point and realistic capacity before recommending a plan.
Stage 02
Build the sales plan
Targets, staffing, stock, pricing, offers, customer journey and hourly expectations are agreed before the doors open.
Stage 03
Recruit and train
We prepare the team around your brand, products, audience, qualification questions, objections, closing and customer care.
Stage 04
Deliver and sell
Our team starts conversations, demonstrates, samples, qualifies, closes, captures leads and protects the customer experience.
Stage 05
Manage the operation
We coordinate collection, transport, stand setup, stock control, daily checks, breakdown and return where required.
Stage 06
Report and improve
We review revenue, conversion, average order value, stock, leads, customer feedback and practical improvements for the next event.
Commercial thinking before commitment
Know what success needs to look like before you book.
Our approach starts with honest numbers. The free Event Success Calculator helps brands test true event cost, break-even sales, profit scenarios, stock requirements and practical daily targets.
- Calculate true event break-even and return on investment
- Turn revenue goals into daily and hourly sales targets
- Compare conservative, expected and best-case outcomes
What we measure
Performance is more useful when everyone knows what the numbers mean.
Quality conversationsAre we reaching and engaging the right customers?
Conversion and average order valueWhere is performance being won or lost?
Profitability and repeatabilityShould the event be repeated, improved, renegotiated or stopped?
Why we are different
A sales company, not a promo company.
The difference is not just how the team looks on the stand. It is how the opportunity is assessed, how people are prepared, what they are accountable for and what happens after the event.
Traditional promotional staffing
People are suppliedThe brief often starts and ends with filling a rota.
Minimal product preparationStaff may receive a short brief immediately before trading.
Activity is the outcomeSuccess can be reduced to hours worked, samples given or footfall.
Responsibility ends at closeLittle ownership of stock, conversion, follow-up or commercial learning.
Hello Consumer
Salespeople are selected for the roleAttitude, communication, confidence and sales potential matter.
Training is built around your brandProducts, customers, objections, offers, targets and customer care.
Commercial performance is visibleRevenue, conversion, AOV, leads, stock and ROI can be reviewed.
We own the event journeyFrom planning and preparation to delivery, reporting and improvement.
Our people
We recruit for attitude. We develop for performance.
Great event salespeople need energy, resilience, curiosity and the confidence to start genuine conversations. We look for the right raw qualities, then build product knowledge, structure and commercial awareness around them.
Training does not stop once the event opens. Hourly performance, customer responses and conversion gaps create opportunities for immediate coaching — while there is still time to improve the result.
Carefully selectedAttitude, communication and potential.
Brand trainedProduct, audience, message and offer.
Continuously coachedPractical improvement during trading.
Measured and reviewedClear performance and development feedback.
What guides us
Four values. Every event.
These principles shape how we choose opportunities, prepare teams, speak with customers and report back to clients.
Customer first
Helpful, human conversations come before pressure. The sale should feel like the right outcome, not a forced one.
Commercial clarity
Numbers, targets and honest expectations shape every recommendation we make.
Take ownership
We solve problems, protect the brand, manage the detail and stay accountable from preparation to pack-down.
Keep improving
Every conversation, conversion gap and event report should make the next decision and the next team stronger.
Explore our services
Built for brands selling face-to-face.
Choose a specialist service or combine sales, planning, logistics and reporting into one complete event partnership.
About Hello Consumer
Questions brands ask us.
Clear answers about what we do, how we work and when a sales-led event partnership is likely to be the right fit.
Ask us something specificWhat does Hello Consumer do?+
Hello Consumer provides professional event sales teams, retail activations, trade show sales support, commercial planning, logistics, stand setup, stock management, sales coaching and performance reporting across the UK.
How are you different from a promotional staffing agency?+
We are built around selling and measurable commercial outcomes. Teams are recruited, product-trained and coached to create conversations, qualify customers, handle objections and close sales. We look beyond staffing hours to revenue, conversion, average order value, leads, stock and ROI.
Do you offer performance-based event sales?+
Performance packages, profit-share and cost-recovery models may be available where the product, audience, margins and event economics are a strong fit. We review the opportunity before recommending a commercial structure, and we will say so if the numbers do not work.
Can you manage event logistics and stand setup?+
Yes. We can manage collection, transport, delivery, professional stand setup, breakdown, loading, unloading, stock handling and return after the event. This allows the sales team and client to focus more time on customers and revenue.
Where in the UK do you work?+
Hello Consumer is based in the UK and supports suitable consumer events, retail activations, trade shows and exhibitions nationwide. The final plan depends on venue, dates, travel, logistics and team availability.
Can you train our existing sales or event team?+
Yes. Training and coaching can cover approach, product presentation, qualification, objection handling, closing, upselling, customer experience, hourly targets and event sales reporting.
Planning an event? Let's make the numbers and the people work together.
Tell us about the product, audience, event and commercial goal. We will help you assess the opportunity and recommend the right sales, logistics or training support.