Turn your event target into a realistic hourly plan.
Set your event dates, sales economics and team assumptions. The calculator builds demand across the week, adjusts for opening and closing hours, and shows exactly what your team needs each hour.
Once you understand your ideal sales funnel, every event becomes easier to plan and improve.
By understanding how many people you need to reach, how many conversations you need to have, how many buying opportunities you should create, and how many purchases are required each hour, you can identify exactly where performance is being lost. Rather than simply looking at total sales at the end of the event, you will know whether you need to attract more visitors, improve engagement, increase your closing rate, or raise your average order value.
1. Event setup
The event dates automatically determine weekdays and daily demand.
2. Opportunity and sales funnel
Use your best estimate. You can update figures during the event.
3. Commercial target
Choose whether the plan is based on opportunity or the revenue required.
Live event dashboard
Targets recalculate from your event dates and assumptions.
Daily and hourly target graph
Select a day, then change the metric shown.
Hour-by-hour goals
Record actual conversations, closes, purchases and revenue to see where performance can improve.
| Day | Time | Demand | Revenue target | Products | Conversations | Closes | Purchases | Actual conv. | Actual closes | Actual purch. | Actual revenue | Status |
|---|
Performance coaching
Practical actions generated from your figures and live results.
Would you like help turning these figures into an event plan?
Send us your results and tell us about the event. We can help you review the sales opportunity, staffing requirements and likely operating costs.
Discuss My Results